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Privacy Policy

Last updated: October 23, 2026

PJF Performance, Inc. ("PJF," "we," "us," or "our") respects your privacy. This Privacy Policy explains what information we collect when you visit or shop at pjfperformanceshop.com, how we use it, and the choices you have.

Information We Collect

  • Information you give us: your name, email address, phone number, shipping and billing address, and order details when you place an order, create an account, sign up for emails, write a review, contact our support team, or apply to our affiliate program.
  • Payment information: payments are processed securely by Shopify and our payment partners. We do not store your full card number.
  • Information collected automatically: your IP address, browser and device type, pages viewed, and how you interact with our site, collected through cookies and similar technologies.

How We Use Your Information

  • To process, fulfill, and ship your orders, and to send order and shipping updates.
  • To provide customer support, including returns, exchanges, and replies to messages and voicemails.
  • To deliver digital products, such as the PJF Digital Exercise Database.
  • To send marketing emails, such as new releases, workouts, and offers, only if you have opted in. You can unsubscribe at any time.
  • To request and display product reviews.
  • To improve our website, products, and shopping experience, and to help prevent fraud.

How We Share Your Information

We do not sell your personal information. We share it only with service providers who help us run our store, and only as needed for them to do their job. These include:

  • Shopify, which hosts our store and processes payments.
  • Fulfillment and shipping partners, which pack and deliver your orders.
  • Review, live chat, email, and affiliate providers (such as Judge.me, Tidio, and UpPromote), which help us collect reviews, answer questions, send emails, and manage our affiliate program.

We may also share information if required by law, or to protect the rights, property, or safety of PJF, our customers, or others.

Cookies

We use cookies to keep your cart working, remember your preferences, understand how our site is used, and measure our marketing. You can control cookies through the cookie banner on our site and your browser settings. Blocking some cookies may affect how the site works.

Your Rights and Choices

Depending on where you live, you may have the right to access, correct, delete, or receive a copy of your personal information, and to opt out of certain uses of it. California residents have rights under the California Consumer Privacy Act (CCPA), and residents of the European Economic Area and United Kingdom have rights under the GDPR.

To make a request, contact us using the information below. We will verify your request and respond within the time required by law. We will not discriminate against you for exercising your rights.

Data Retention and Security

We keep your information only as long as needed to provide our services, meet legal and tax obligations, and resolve disputes. We use reasonable safeguards to protect your information, but no method of transmission over the internet or electronic storage is 100% secure.

International Customers

PJF is based in the United States. If you shop with us from outside the U.S., your information will be transferred to and processed in the United States.

Children's Privacy

Our site is not directed to children under 13, and we do not knowingly collect personal information from them. If you believe a child has provided us with personal information, please contact us and we will delete it.

Changes to This Policy

We may update this Privacy Policy from time to time. Changes take effect when they are posted on this page, and the "Last updated" date above will change.

Contact Us

Questions about this Privacy Policy, or want to make a privacy request? Our team is here to help: